![]() The normal and condensed widths are served with manually hinted TrueType outlines, for crisp rendering at small sizes. And Franklin’s utility persists in pixels.įranklin Gothic URW Book (left) and Compressed Demi Italic (right), both on Windows XPįranklin is comprised of twenty-three styles overall, including condensed (with small caps), compressed, and extra compressed widths. Synonymous with industry and manufacturing, this working-class typeface satisfied innumerable printing needs thanks to its availability in incremental weights and widths, which allowed printers to maintain design concepts while making practical decisions at the press. Inspired by then-new German sans-serifs like Akzidenz-Grotesk, Morris Fuller Benton designed Franklin Gothic in the early twentieth century for the American Type Founders. Among web fonts, it’s an instant classic. Among the oldest of American sans-serifs and the most popular typefaces in history, its character is indisputable. The designer and publisher deserves to be paid for their work.Today we’re excited to announce that Franklin Gothic from URW++ is now available on Typekit. If you really want ATF® Alternate Gothic then click here to visit the download and purchase page on MyFonts to get it with the proper license. It is very unlikely you'll be able to find it for free, you risk getting viruses on your computer, and even if you do find it please remember that it's illegal to use it if you didn't pay for it! Please don't waste your time looking for a free download of ATF® Alternate Gothic. No, every font we feature is a premium, paid-for font. Is ATF® Alternate Gothic Free to Download? For more previews using your own text as an example, click here. Here is a preview of how ATF® Alternate Gothic will look. Alternate Gothic ExtraCond ATF SemiLight.The ATF® Alternate Gothic includes the following font families: ![]() All ten weights have been carefully spaced for readability, caps and lowercase work well together, while attention-grabbing all-caps settings are clear and never crowded, no matter how narrow. The tall x-height and narrow proportions, combined with a relatively low waist and springy, tension-filled forms, make ATF Alternate Gothic strong and effective in display. With its finely graded range of ten weights, with four widths of each weight (40 fonts total), this extensive type family can be used to pack a lot into a narrow space, and the range makes it easy to create variations of an advertisement or announcement for different formats and media. The space-saving clarity of ATF Alternate Gothic brings readability to the world of advertising typefaces. ATF Alternate Gothic expands on the characteristics that perhaps made Trade Gothic so popular, providing a wider range of weights and widths to address the needs of today’s designers and technologies. Monotype issued its own metal version for machine typesetting, and Alternate Gothic likely served as inspiration for Linotype’s ubiquitous Trade Gothic® Bold and Bold Condensed. Its letterforms are instantly familiar: Benton’s original metal type family was used throughout the 20th century in newspapers, magazines, and advertising, providing “strong and effective display” in a compact space. More…ĪTF Alternate Gothic has impact at any size. Originally available in one bold weight, the metal typeface came in three slightly different widths for flexibility in copy-fitting layouts. ATF Alternate Gothic is a new, significant digital expansion of Morris Fuller Benton’s classic 1903 type design.
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